Vijay is a vastly experienced senior executive with a proven track record of creating, developing, & scaling businesses throughout UK, European & international food & FMCG environments. He is an accomplished revenue generator, developing shared upside partnerships across broad grocery multiples, wholesale, & online channels. He deftly seizes effective M&A opportunities to enable growth & sustainability vision delivery, demonstrating thought-leadership capabilities, knowledge of fast-moving markets & negotiating/influencing skills.

With over three decades of experience in the FMCG &  Food industries across UK, Europe, & Asia, our founder has a wealth of knowledge. His expertise extends across packaged consumer goods & grocery, with a particular interest in International Foods. He has held key roles in sales, marketing, & leadership, including Chief Marketing Officer & Chief Commercial Officer & has served on company boards.

Renowned for his talent in unlocking growth, his skills extend beyond strategy formulation; he dives deep into specific areas, leaving no detail overlooked.

With experience in PLCs, family-owned enterprises, & private equity-owned firms, he combines discipline with an entrepreneurial spirit, providing a unique blend of expertise to every project.