Our Offerings
Purpose
We accelerate business growth
- The Brand
- The Commercial Roadmap
- The Organisation
The Brand
We will do a deep dive into your brand/s to examine the following aspects & make recommendations to unlock growth:
- What do your brands currently represent?
- How are they perceived by consumers?
- To boost consumer acquisition, repeat purchases, & loyalty, what aspects should be retained, & what needs modification?
- Which market segments do your brands presently serve?
- How can you better target the most relevant segments?
- Are there adjacent segments that offer growth opportunities for your brands?
- How effectively are your brands communicating with consumers through various touchpoints?
- What improvements or changes can be made in:
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- Packaging
- Website
- Social Media
- PR & Advertising
- Outdoor Activation
We’ll assess your performance against competitors & industry benchmarks, aiming to elevate your brand & work with you to execute your marketing plans effectively.
The Commercial Roadmap
We will broaden your customer base, refine your sales pitch, & facilitate business expansion. Leveraging our extensive network & relationships within the industry, we will open doors for you across channels. To drive growth, we will work with you on:
Within the food industry we have deep connections across Grocery, Wholesale, Independents, & Foodservice channels & we will broaden your customer base, refine your sales pitch, & facilitate business expansion.
Our team will assess your product range & provide recommendations on optimizing it for maximum effectiveness.
We take a comprehensive approach to pricing, ensuring it’s strategically aligned to boost sales & profitability while maintaining market stability, a key driver of sustainable growth.
We’ll devise effective promotional strategies & assist you in negotiating favourable terms with trade partners, creating win-win situations.
Whether you’re a new entrant seeking a solid market entry plan or an established business aiming to expand your footprint, we’re here to guide your growth journey.
The Organisation
We will collaborate with you to assess following areas & provide recommendations to enhance organisational efficiency:
- Sales & Marketing Team Alignment: How is your sales & marketing organisation structured? Are the right individuals serving your target customers?
- Brand Management: Who oversees brand management & consumer interactions, ensuring a seamless experience?
- Insight Gathering: Who is responsible for collecting valuable insights?
- Monthly & Quarterly Calendar: What are the key events & meetings in your monthly & quarterly calendars?
- Collaboration: How do your sales & marketing teams collaborate to optimize growth strategies?
- KPIs: Which Key Performance Indicators (KPIs) are currently being measured, & at what frequency?
- Responsibility: Where do the responsibilities lie for delivering different KPIs?
Leveraging our industry network, we can also assist in talent recruitment & coaching.